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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Neuroanatomy for Medical Students, Second Edition provides a fundamental knowledge base that is essential to a proper understanding of the clinical neurosciences. This edition includes additional topics on neurophysiology, neuropharmacology, and applied anatomy. The areas on cell membrane structure and function, motor control, muscle spindles, spinocerebellar tracts, reticular formation, striatal...